Safe Driving Campaign Relaunched

The drive2Bbetter traffic safety community messaging campaign to improve pedestrian and bicyclist safety has been relaunched after Legislator Rachel Barnhart brought a proposal to the administration, Causewave, Common Ground Health and Reconnect Rochester.

“We have a serious problem with aggressive driving and failure to respect pedestrians and bicylists who have the right to share the road. This campaign will help raise awareness and educate drivers about their responsibilities,” said Legislator Barnhart.

The drive2Bbetter traffic safety campaign launched in 2018, became inactive in mid-2021 due to funding challenges.

Drive2Bbetter focuses on improving driver behavior by highlighting drivers’ need to slow down, scan for pedestrians and allow bicyclists at least three-feet of space on the road.

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