A lifelong Democrat, Rachel has a proven track record of compassion and courage. Every day, a member of the community asks her for help solving a problem. That’s because she has long held the powerful accountable and fought for transparent and ethical government.
Rachel started speaking truth to power at Rochester’s John Marshall High School. She published an underground newspaper about educational inequality that resulted in her suspension. Rachel went on to graduate from Cornell University, where she was the editor of an alternative newspaper, The Cornell Perspective.
Rachel continued to use the power of the pen during her 18 years working as a broadcast journalist at stations including 13WHAM-TV and WROC-TV. She was the only local reporter to track spending at the Rochester City School District on top administrator salaries and perks. She uncovered cuts to the local parole office after a series of high-profile crimes committed by parolees. She obtained a murder confession from one man that led to a new trial for a different man convicted of the crime. Rachel extensively reported on municipal projects, including the fast ferry, Inner Loop, Midtown Plaza and Renaissance Square, making sure the public knew how their tax dollars were spent and how decisions impacted their community.
Rachel’s reporting on education “reforms” gained the attention of famed activist Diane Ravitch, who often featured her work on her website. Rachel often wrote about why it’s wrong to use test scores to evaluate teachers and close schools. Rachel administered Common Core tests to a group of parents and school leaders, an exercise that demonstrated flaws with the exams.
Rachel’s reporting exposed the existence of an unused fiber network across Monroe County. She also reported on the digital divide in Rochester, which leaves students unable to access internet at home. Rachel’s work led her to become an outspoken advocate for municipal broadband.
Politicians and business leaders knew that when Rachel showed up to a press conference, they would have to answer tough questions. Rachel developed a reputation as a hard worker with integrity and fearless determination. Rachel’s passion for Rochester shined through in her work.
Over the years, the Democrat and Chronicle has called Rachel a “champion of liberty” and a “breath of fresh air.”
Rachel was the only local journalist willing to speak on the record to City Newspaper about her time working at 13WHAM-TV, which has been impacted by Sinclair Broadcasting’s mandates to air conservative-leaning stories and commentaries. She co-founded the Rochester Media Association in 2011 to support and strengthen the local press.
After Rachel wasn’t allowed to switch stations, she and her union, AFTRA, successfully fought to get the state legislature to ban noncompete clauses for broadcasters. Rachel took a brave stand for her brothers and sisters in labor that left her unemployed for several months and off the air for almost a year.
Rachel was a local pioneer on social media, using the medium to engage citizens across the political spectrum in civil discourse about important issues. One of the reasons Rachel is popular is she listens to people and talks to them about their lives.
Rachel does communications consulting for causes and campaigns. She is completing her executive Master Degree in Public Administration from Syracuse University’s Maxwell School of Citizenship and Public Affairs.
Rachel serves on the advisory boards of Reconnect Rochester and OACES Culinary.
Rachel lives in Beechwood with her dog, Penny. Rachel can often be found swimming laps at the downtown YMCA or the Genesee Valley Park Pool.